The Relation of ASO and SEO
Aug10

The Relation of ASO and SEO

In case you don’t know, ASO stands for app store optimization. In many ways the app store is a microcosm of the internet itself. ASO is just as important to an app developer or app marketer as SEO is to a webmaster. Unless these skills are implemented, web-based campaigns or app launches will almost always be futile. SEO and ASO are both of equal importance in their respective fields. Even online marketers and app developers with...

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10 Tips for Higher Rankings in the App Store
Aug09

10 Tips for Higher Rankings in the App Store

The application store is a platform that helps many people around the globe create an income for themselves, and in order to maximize the amount of profits you’re going to receive from the app store you need to look at ranking a specific application. There are many different tips and tricks you can learn in order to make the ranking process on the app store much easier, and that’s why we’re going to go through 10 different tips that...

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ASO for Game Developers
Aug08

ASO for Game Developers

This is a video curation of an awesome video I found on YouTube from Gabriel Machuret’s presentation at Casual Connect, Asia 2014. Gabriel Machuret is an ASO guy, not a coder, he has no idea how to make games, but is fascinated about how people search. Gabriel is a leading app store optimization expert, consultant, trainer and author. In the last 2 years, Gabriel has helped over 100 different app companies to achieve better ranking by...

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Top ASO Tools of 2014
Aug07

Top ASO Tools of 2014

When it comes to succeeding as a startup, attention to detail is paramount. Many companies invest a huge portion of the resources into hiring “rock star developers” While a practical and high-quality app is a very compelling product, one can’t overlook the importance of app store optimization. It’s similar to starting an e-commerce website and not sinking a dime into marketing. How do you expect anyone to be able to find your product?...

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What App Store Optimization Keyword Volume Estimator Tools Are Available?
Aug01

What App Store Optimization Keyword Volume Estimator Tools Are Available?

We all know how important keywords are when it comes down to it, and it’s no different when it comes to ASO (App Store Optimization). As a matter of fact, keywords are probably the most important trait to look at when it comes to ASO, and if you aren’t considering the different options that you can choose from you’re missing out on a plethora of potential traffic. If there’s one thing that you need to draw towards your application its...

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