The Relation of ASO and SEO
Aug10

The Relation of ASO and SEO

In case you don’t know, ASO stands for app store optimization. In many ways the app store is a microcosm of the internet itself. ASO is just as important to an app developer or app marketer as SEO is to a webmaster. Unless these skills are implemented, web-based campaigns or app launches will almost always be futile. SEO and ASO are both of equal importance in their respective fields. Even online marketers and app developers with...

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ASO for Game Developers
Aug08

ASO for Game Developers

This is a video curation of an awesome video I found on YouTube from Gabriel Machuret’s presentation at Casual Connect, Asia 2014. Gabriel Machuret is an ASO guy, not a coder, he has no idea how to make games, but is fascinated about how people search. Gabriel is a leading app store optimization expert, consultant, trainer and author. In the last 2 years, Gabriel has helped over 100 different app companies to achieve better ranking by...

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Top ASO Tools of 2014
Aug07

Top ASO Tools of 2014

When it comes to succeeding as a startup, attention to detail is paramount. Many companies invest a huge portion of the resources into hiring “rock star developers” While a practical and high-quality app is a very compelling product, one can’t overlook the importance of app store optimization. It’s similar to starting an e-commerce website and not sinking a dime into marketing. How do you expect anyone to be able to find your product?...

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What Is ASO?
Jul30

What Is ASO?

What Is ASO? Although it’s a pretty loaded question, “what is ASO” is something that pops up from time to time. People don’t understand that technology has been incredibly innovative as of recent (well, most people do know it’s happening, but some have been left in the dust so to speak), and that also means that people have been misinformed regarding ASO (Application Store Optimization). It’s almost identical to SEO (Search Engine...

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What Makes A Good Mobile App?
Jul23

What Makes A Good Mobile App?

Creating an application that is going to be that “breakthrough” piece of software can be kind of difficult, actually it can be incredibly difficult. There’s no sure fire way to build an application that will go global, it’s just something that doesn’t happen on a consistent basis. Although this is true, it doesn’t mean that you can’t ever accomplish this feat, it will just take the proper planning and execution of the ultimate plan!...

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