We all know how important keywords are when it comes down to it, and it’s no different when it comes to ASO (App Store Optimization). As a matter of fact, keywords are probably the most important trait to look at when it comes to ASO, and if you aren’t considering the different options that you can choose from you’re missing out on a plethora of potential traffic. If there’s one thing that you need to draw towards your application its traffic, and optimizing the keywords on the applications actual page (as well as through other means) is going to push you in the right direction.
Although the keywords are crucial it’s hard to comprehend where to start, and figuring out what keywords should be properly implemented can be difficult. Once you’ve got the right keywords on deck you can continue onwards to create the perfectly optimized application for the store, and knowing how many times the keyword pops up in your description (and other things) is always useful information. You can use it to keep track of the number, because how many times the keyword is used throughout the applications decryption and such is actually quite important.
As a result there are plenty of different tools to dip your feet into, and each one is going to keep track of your specific keywords. Finding the right keyword is a very tough task in its own right, but implementing the keyword properly is just as difficult. If your app is related to birds and other naturalistic creatures than you wouldn’t really use a keyword like “butter” (this is just an example, make sure you’re always on topic with your keywords and you should be fine for the most part).
Although it can be rather difficult to pick out the perfect tool for the job there is always going to be that “one special fit”. Testing your options is a great way to garner a feel for the many different tools out there, and when you go through many different ones you have a better chance of figuring out which one will be easier to manage.
MobileDevHQ has taken it upon themselves to be at the frontline when it comes to the mobile developments of any sort, and developers have really taken a liking to the content they have to offer. They’ve got a relatively efficient tool that checks applications for particular keywords (you input the keyword that’s being searched for yourself) and then lists them. You need to make sure that you’ve incorporated the word as many times as you possibly can, but you also need to make sure that you’re not going overboard with it.
Google is a technological company that has been turning new leafs left and right when it comes to the efficiency of our daily tasks. This goes double for keywords, and seeing as many applications are going to be on the Google Play store it’s relatively useful to look into Google’s tools. The Google Keyword Planner tool is one of the most useful things you’ll ever have for your application, because you probably aren’t going to see the amount of information provided to you anywhere else. It’s always nice to make use of Google tools because they provide an angle no other tools can provide, and the layout (as well as search function) is quite easy to get into.
You need to figure out what category your application would fall under, and once you’ve done that you can go through and look at a list of various keywords related to that particular category. The cool thing about this keyword planner is that it will give you keywords you wouldn’t have even thought about, and incorporating some of the “extras” is a great way to go about gathering more traffic.
The keywords don’t just apply to your description, they should be playing a part in the title as well as anything else that can make use of relevant words in it.
Making use of Google’s search engine is another great idea as well, because a quick search can expose you to an abundance of different tools out on the market. There are sites solely dedicated to providing you with the resources needed when it comes to ASO, but many of them are pretty low-quality when it comes to the content that they’re producing.
SensorTower would be one of those sites that were just mentioned, but they’ve actually got a large amount of content that’s incredibly useful. It’s a paid product, so it’s only going to be for those who want to invest towards their success, but that doesn’t mean that it’s a “money-grab”. They’ve got three different types of plans that you could incorporate, and each one is going to benefit your application when it comes to ASO. They’ll help you identify which keywords are going to be the most beneficial towards your application, and optimizing it in order to maximize downloads and ratings is also crucial.
When it comes to ranking on the store there are an abundance of different things that apply, and it’s not just the keywords. SensorTower not only offers competitive rates, but they have an efficient process when it comes to estimating the amount of keywords implemented within your applications description and title.
There are a bunch of different places to look when you need a keyword volume estimating tool, but picking the proper fit isn’t the easiest thing in the world to accomplish. Take it upon yourself to do a bit of research regarding these tools and you should be in good hands, because keeping yourself above the pack from the very beginning is a great way to begin your endeavours. The application store can be a tough place to be successful in, but that doesn’t mean it’s entirely impossible! Using the tools and information at your disposal you should be able to build up a relatively strong application, downloads and all!